Do Consumers Want to Hear Ads from Alexa and Google Assistants?

Do Consumers Want to Hear Ads from Alexa and Google Assistants?

0 0 12 months ago
As Voice technology and adoption are progressing at a very high pace, marketers are increasingly exploring opportunities to drive brand engagement and awareness through voice assistants like Alexa and Siri. However, as this is a new communications channel which has already had a degree of controversy surrounding its very fast growth and home penetration, are people already prepared to be exposed to data-driven advertising through Voice Devices?

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